Plan your website

A clear quote before work begins.

Tell Smoketown Software what your website needs to do. We offer free estimates and quote the work before starting, with the scope shaped around your business.

On this page
  1. What should I send for an estimate?
  2. What changes the scope?
  3. Decisions to settle before starting.
  4. Choose the right starting point.

What should I send for an estimate?

Start with your business name, an existing website if you have one, the services or products you want to explain, and the action a visitor should take. Tell us whether you need a new site or improvements to an existing one.

  • The pages you expect to need, such as services, work, about, and contact.
  • Whether your logo, photos, and written content are ready.
  • Forms, booking, payments, inventory, or other functionality you want to discuss.
  • Any target launch date and budget constraints.
  • Your existing domain, hosting, and access situation. Do not send passwords through the contact form.

What changes the scope?

A few informational pages are a different project from a site with transactions, regularly updated inventory, or customer accounts. Writing content, preparing photos, moving an existing site, and connecting outside services can also change the work involved.

We do not publish a universal price or turnaround time for every website. The estimate conversation establishes what your project needs before work starts.

Decisions to settle before starting.

Use your project agreement to confirm the deliverables, content responsibilities, revision allowance, payment schedule, and launch dependencies. Ask how additions to the original scope will be quoted.

Also confirm domain and account access, source-code or content handoff, hosting charges, and post-launch support. These details should be explicit for your project; this page does not replace its agreement.

Choose the right starting point.

Explore small-business websites, contractor websites, and recent work. If you are deciding whether to buy a product or build a tool, read custom vs off-the-shelf. For the ongoing questions, see website ownership and care.

Keep reading